Your Brain Is Working Against You
From a presentation Mike gave in 2017.
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Who is Mike Crow?
Mike Crow is a Marketing and Business Expert who has built and managed multiple 7-figure businesses, including two 7-figure inspection firms.
For the past 15 years, he's coached thousands of other inspection business owners and has personally helped 100+ companies grow to $1,000,000+ in annual revenue. He has also helped multiple single-inspector operations earn 6-figure annual revenues (some surpassing $300,000).
Mike can teach any entrepreneur how to systematize and market their business to achieve their personal and professional goals.
Transcript
Hi, this is Mike Crow and I run a home inspection business.
Speaker:In fact, I've run a couple of home inspection businesses.
Speaker:You true joy for me though, has been helping literally thousands of
Speaker:home inspectors build really solid home inspection business as well.
Speaker:We can help a single man operation be able to do over $300,000 a year.
Speaker:Maybe all the way up to $400,000 a year as a single inspector.
Speaker:Even better for me is the 80 plus companies that we have helped
Speaker:be able to build million dollar home inspection businesses.
Speaker:I would like to help you be able to do the same.
Speaker:Now let's talk about memory.
Speaker:Test your muscle memory to wake up your brain.
Speaker:This is interesting.
Speaker:Your mind can't command, unless you first learned to obey you.
Speaker:Can't direct others without training until you actually are willing to do
Speaker:what successful people tell you to do.
Speaker:You cannot be successful yourself.
Speaker:I learned that a long time ago because my dad has been the most successful
Speaker:person in my life in so many ways.
Speaker:And I learned to listen to what he told me to do.
Speaker:And then I found coaches and then I found consultants and I found other people
Speaker:that told me what successful people did.
Speaker:Stagnant minds are the greatest obstacles to progress.
Speaker:I don't know about you, but how many books did you read last year?
Speaker:Right?
Speaker:Brian talked about this.
Speaker:The average person reads how many?
Speaker:Zero.
Speaker:Okay.
Speaker:Krista and I and Jonathan we read.
Speaker:I guarantee you at least one book a month, at least.
Speaker:And we have people reading some in some cases, one book a week.
Speaker:Your brain relegates, everything possible to other functions in
Speaker:the body, as long as it's able.
Speaker:And that it is only when the old order of things won't work any longer, does
Speaker:the brain actually get on the job?
Speaker:So I want you to understand this, your brain is working against you.
Speaker:One professor discovered that he was buttoning his shirt up one
Speaker:day and we all button our shirts and we just do it automatically.
Speaker:And we realized he wasn't working.
Speaker:So his brain went all right, let me look at that.
Speaker:Huh?
Speaker:The button hole is sewed shut.
Speaker:And so he realized there was a problem.
Speaker:That was the only time the brain kicked in.
Speaker:And then what he realized as he was teaching all of his classes.
Speaker:But that's the way everybody works in life.
Speaker:You get in your car and you drive somewhere and you don't even think
Speaker:about where you're going anymore.
Speaker:Especially with GPS.
Speaker:Now, hopefully you're punching in good information into the GPS.
Speaker:What are you doing to wake up your brain to force you to think differently?
Speaker:This is the reason masterminds are so important because when you sit around
Speaker:the table with 16 other people that are building successful businesses and
Speaker:you say something that's completely bogus, okay, they're going to call you.
Speaker:And it's kind of weird because you know, somebody shows up and they're
Speaker:in shorts and, and we go, please tell me, you don't wear shorts on the job.
Speaker:, not you.
Speaker:You're the owner of the company.
Speaker:You don't wear shorts right on, on, on inspections.
Speaker:Well, yeah, in my area because I'm in Arizona or I'm in, I'm in Florida
Speaker:and, and shorts are normal bogus.
Speaker:My friend completely bogus.
Speaker:I just want you to know I'm calling you on it.
Speaker:You want to be successful dressed successful.
Speaker:At one point, Jonathan used to wear short sleeves and he used to wear blue jeans.
Speaker:And Jonathan at one point went, I want to be manager of this company.
Speaker:And I said, great, you now wear slacks.
Speaker:And you now wear long sleeve shirts every single day and no more short sleeves.
Speaker:And he went Don and Ashley it's, he, it was a lot easier
Speaker:than he thought it would be.
Speaker:But your brain has to get on the job.
Speaker:95% of people thinking aimless does solitary.
Speaker:I'm going to tell you what that word means in a second, because I didn't know to
Speaker:solitary gossipy flow of ideas and only 5% definitely aim and arrive at conclusions.
Speaker:Desultory.
Speaker:I love new words, I asked Susan what it meant.
Speaker:She told me by the way, okay.
Speaker:Then I went and looked it up.
Speaker:Does someone Tory means lacking a plan purpose or.
Speaker:Do you know, who is lacking a plan, purpose, or enthusiasm,
Speaker:these guys right here.
Speaker:And by the way, they think enthusiasm is going to see in a movie or playing
Speaker:a game of golf or playing a video game.
Speaker:And by the way, I do all that.
Speaker:But that's just a piece of what I do.
Speaker:I do a lot of other things.
Speaker:The other thing they said is jumping from one object of attention to another,
Speaker:without concentration or clear order, you have to make sure you stay focused.
Speaker:Every three months we come together and we refocus on what
Speaker:we need to do to be successful.
Speaker:And when you go home, you know, the biggest thing that breaks my heart when
Speaker:somebody joins is they go home and then they call and they go, oh, I'm sorry.
Speaker:But right now, such and such is happening in my life.
Speaker:And I can't do it.
Speaker:And we try, we try to tell them, we warned you.
Speaker:That was going to happen.
Speaker:Don't let that happen.
Speaker:Show up.
Speaker:We even try to help them get where they're going, because we know when
Speaker:they show up, everything else gets easier, but the 95% will convince.
Speaker:You will convince you that you really don't need to show up.
Speaker:You already got what you need.
Speaker:Don't you have enough information.
Speaker:That's what they'll tell you.
Speaker:Don't you have enough information to succeed.
Speaker:That's what your spouse will tell you.
Speaker:That's what your kids will tell you what your parents will tell you.
Speaker:In some cases.
Speaker:Don't you have enough information to succeed?
Speaker:Of course you do.
Speaker:You had enough information to succeed before you showed up here,
Speaker:but it's about implementation.
Speaker:It's about surrounding yourself with other successful people.
Speaker:It's about taking it to the next level and hearing how one person overcame a
Speaker:problem you probably have, or a challenge.
Speaker:You might have to be able to take it to the next level.
Speaker:It's about having someone stand next to you and say, you can
Speaker:do it because it's difficult.
Speaker:Sometimes it's difficult sometimes.
Speaker:So take notes, not just today, but the rest of your life.
Speaker:The note takers by the way, are the most successful people out
Speaker:there because it engages the brain.
Speaker:All right.
Speaker:So be charismatic.
Speaker:Did I ever mention to you, I am not a charismatic person
Speaker:or let's put it this way.
Speaker:I was not a charismatic person when I was in high school.
Speaker:Okay.
Speaker:I did a lot of stupid stuff when I was in school and I got myself
Speaker:in a lot of trouble and I was an introvert to base on top of all that.
Speaker:So I went to school and I worked.
Speaker:I went to school and I worked because honestly I wouldn't money.
Speaker:And my dad, one of the things I love about my dad was he said, son, any
Speaker:money you earn is yours to keep.
Speaker:Cause when he grew up, when he earned money, it went into the family.
Speaker:If you have kids and they're earning money, it should be there.
Speaker:We do teach our kids how to divide the money up so that they'll
Speaker:have it for different things.
Speaker:Think about this for a second.
Speaker:Elizabeth is on a scholarship.
Speaker:She works as a tutor so that she can have something to put on her resume.
Speaker:She gets paid a little bit of money for that, and she goes to college
Speaker:full-time and she still puts a hundred dollars a month in her savings account.
Speaker:She's 21.
Speaker:She has thousands of dollars in her savings account that they're planning
Speaker:on using when they get married to help buy their first house, rarely have
Speaker:any of my kids ever gone and rented.
Speaker:And if they have, they haven't rented for very long, because
Speaker:owning is so much better,
Speaker:so develop a magnetic personality, learn some social skills and social skills
Speaker:come by helping other people succeed.
Speaker:One of the things I've seen Michael do is he is now helping other people succeed.
Speaker:He sharing with people what he does to help be successful.
Speaker:It's kind of a cool thing.
Speaker:Now, I want you to think about this.
Speaker:We all know there's four basic personality types, right?
Speaker:And people will tell you, figure out what your basic personality type is.
Speaker:And, use it to make yourself a better person.
Speaker:And I want you to know that's completely bogus.
Speaker:Yes, I have a dominant personality, but I learned to be charismatic is that you
Speaker:have to master all four personalities.
Speaker:And the best way to do that is to be around other people that do it.
Speaker:So step one, make worthwhile contacts, find other cool people
Speaker:that are doing stuff and being successful in be around them.
Speaker:Can, can I get all of our coaches to stand up for?
Speaker:Just suck.
Speaker:It would all of our coaches stand up for a second.
Speaker:Yeah.
Speaker:Give him a hand.
Speaker:These are worthwhile contacts.
Speaker:Thank you so much, guys.
Speaker:These are worthwhile contacts and I will tell you the reason, one
Speaker:of the reasons they're coaches is because they have charisma because
Speaker:people want to be around them so you got to make worthwhile contacts.
Speaker:You've got to find other people you've found it pays to come
Speaker:into contact with great men.
Speaker:Now here's the big secret with coming into contact with great men or women.
Speaker:Let me make that clear I want you to know whether it's a man or a woman.
Speaker:You want to emulate them.
Speaker:You want to find out what they're doing and you want to do exactly the
Speaker:same thing they're doing in gags.
Speaker:Very simple pressure.
Speaker:Does it work?
Speaker:Pressure force does not work.
Speaker:If you want to be successful, we can not force you to be successful.
Speaker:There was a gentleman that came last year that I basically forced to come.
Speaker:And I basically forced him to create a big bang marketing route of 20
Speaker:offices and visit those 20 offices.
Speaker:And when we asked people to join , he was the first one up out
Speaker:of his seat and he went and signed up and I was so proud of him.
Speaker:And I thought to myself, it worked.
Speaker:And then I got the phone call, Mike, I'm so sorry.
Speaker:I can't because I'm too busy.
Speaker:Now, are you freaking kidding me?
Speaker:You told me that if you could do just five inspections a week, it
Speaker:would change your life for ever.
Speaker:And now you're doing 10, 12 inspections a week and you have the nerve to pick
Speaker:up the phone and call me as they are.
Speaker:I'm too busy.
Speaker:When you called me the first time you were saying, I'm only doing one, maybe
Speaker:two inspections a week and I'm dying.
Speaker:And we financially helped him through, because I wanted to prove that the
Speaker:big bang marketing would work for him.
Speaker:He broke my heart.
Speaker:He broke my heart, but I can't force somebody to be successful.
Speaker:But I want you to know if you want to be successful, you
Speaker:don't do what the 95% are doing.
Speaker:See, he's doing what the 95% are doing right now.
Speaker:He's home doing inspections, making money.
Speaker:That money is going to go the wrong direction for him.
Speaker:Now, some people like him wake up a second year, a third year and they
Speaker:come back and we have people that are back a second and third year that
Speaker:have been gone for a couple of years.
Speaker:And I get that.
Speaker:And I have to tell you, you are probably stronger than just about
Speaker:anybody else because to show back up later is an impressive thing.
